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The web page has the following in the web site, "Le mot de la Directrice." I saw that the web site also stated " Le mot de la Directrice." They also said " NOS SÉJOURS EN UN CLIC! Adresse 14 bis, Rue de Roubaix 42000 SAINT-ETIENNE. Coordonnées GPS N 45 2629 E 4 2342. Le CIS dispose despaces sécurisés fermés et sous surveillance vidéo pour le parking des 2 roues gratuit. 14 bis rue de Roubaix." The meta header had CIS Saint-Etienne as the first optimized keyword. This keyword is followed by CIS André Wogenscky, Ethic Etapes St-Etienne, and Ethic étape which isn't as important as CIS Saint-Etienne. The other words cis-st-etienne.com uses is Auberge de Jeunesse St-Etienne. Hébergement à St-Etienne is included and might not be understood by search crawlers.